SEO Fraud – Don’t Get Cheated

SEO Fraud – Don’t Get Cheated!

SEO Fraud, Domain Fraud, Email Fraud
This is what SEO and Domain Fraud May Look in Your Inbox.

They tried to get me today. I get so ticked off when I get emails like this one! SEO Fraud and Domain Fraud is all too common, continue reading to learn how to spot a fake.

Every day someone gets an email like this and believes they have to take action. Immediate and expensive action. I am posting a copy of the misleading email I received this morning. I removed the client’s personal information and I highlighted what you should focus on when you receive emails like this.

Let’s Break It Down:

Strike One!
Well this looks really official and scary! But wait, is it official? The email came in from “Domain Service” but when you click on the actual from address, it displays as: info@xtwju.win ? Who the heck is that? It is certainly not my domain company.

Strike Two!
Let’s take a look at the dates. I went back to where I purchased the domain for this client and it does not expire until September of this year. They are trying to scare my into thinking my domain will expire, but in actually if you read it, it says this $61.00 fee is for SEO submission. First off, SEO is an ongoing and fluid task. Just like marketing, you cannot do it once and call it done. Anyone telling you that for $61.00 they will submit your SEO, well they are lying and stealing. Well maybe not lying, they may actually submit your website on your behalf. But, you don’ need that, you can list your website with a company like Google all by yourself! Here is the link to do just that: https://goo.gl/5vJ5Tw. Guess, what it’s free! This is what that page looks like:

 SEO Fraud, Domain Fraud, Email Fraud
You can also do this for Bing. For more information on what is involved for being listed with a search engine check out this WP article.

Strike Three!
It says right in the tiny weenie small print that this is not a bill, that is is a proposal for services. Well is says proposal in a few spots, but it is not as clearly marked as it should be in my humble opinion.

You’re Outta Here! SEO Fraud detected and rejected. 

Never pay for anything that pops into your mailbox unsolicited. That Nigerian Prince may be one heck of a guy, but just like him, you don’t want these companies stealing your money. If you ever have a question about the legitimacy of a bill, go back to where you purchased the product or service. Call your web developer or webmaster and confirm all of your accounts are in good standing.

If you have any questions, shoot me an email, call me or stop by my Facebook page.  Or, if you would like to get more information a bit more passively, join my email list.

All Politics Aside: Control the Language – Control the Message

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I am sure you have been watching the government shut down play out on the evening news or online over the past few days. I like many of you are frustrated with the situation in Washington, but I think I have been watching the coverage a bit differently.

I have been following the shut down and listening. It’s not hard to see that each “side’s” PR (Public Relations) machines have been running on overdrive. I have been fully intrigued at the spin that each side has put on the information in an attempt to control the message. After all, controlling the message is the whole point.

Removing all political opinions and personal feeling on the situation, these men and women have been impressive! Depending on which media outlet you subscribe to, the entire shut down is made to look like the opposing side’s fault. There is no blame to be found on the side defending their political stance and victory will be claimed regardless of actual outcome. (We will cover what an actual victory looks like on a latter post.)

I was listening to the radio and the moderator said, “The Democrats are working really hard here to control the language. For them it is all about the language. If they control the language they control the message”. Well, THAT’S THE POINT! Perfectly said, and recognized.

Every ad, message, tweet, Facebook post and publication should be about controlling the language. That is the very essence of public relations, marketing and branding. That is the whole kit- & – caboodle in one statement.

To use one example: The “furloughed workers”. When the media started to report how the shutdown would affect government employees, it started out by saying “Essential workers will continue to work, while nonessential employees would be furloughed”. This initially was all fine and dandy until Americans started asking, “If they are non-essential, why do we have those positions?” OOOPS! The PR Machine quickly began to spin and “essential” and “non-essential” workers were replaced with “furloughed” and “non-furloughed” workers.

They changed the language. This changed the message. We all still know they are essential and non- essential workers, but we think of them differently now. We do not think, “ Fine. This is good. Let’s get rid of the unnecessary spending on non-essential workers.” We now think, “Ok good, there is a guard on the wall and the janitor that keeps the marble sparkling is home today.”

How does this lesson apply to your business? Simple, it reminds you to control the language. For example; the common BOGO -Buy One, Get One Free. While that may work as a catchy phrase, it is not the best psychology. Try instead “Free (insert item or service) when you purchase X, Y, or Z”. This the customer ends up with the idea that they want that free item and they were going to purchase that other item so bonus! Verses if they do this, they get that…

When in a public crisis, it is critical to control the language. For example you had a customer upset with service and they have taken to your Facebook page or online review source to vent. Uh oh! Control your response. Do not attack the customer. Do not go into the “deny, deny, deny” mode either. Apologize that they had that experience and invite them to privately share the details so you can fully look into the situation. Let the public know that you will address concerns and act on them appropriately. Also, do not forget a key step in this process. “Publish” the results of your inquiry. If you leave the public hanging, they will assume you indeed made the error and you are ignoring it.

So to sum this all up: Control the Language = Control the Message.

If you need help in choosing the right language, contact us here. We look forward to helping you brand your message and growing your business!